
Sometimes, when life is good and everything in the universe aligns just so you meet someone with whom you feel an instant kinship. That’s what happened when we met the beautiful Sara Naghedi almost four years ago (we’ve also gotten to know her beloved mother Fatemeh and have grown to love her as much as we do Sara). While we were working on an office just down the hall from where her company, DEUX LUX, was headquartered, we would find ourselves stopping by her office to chat and to see what they were working on. It was (and still is) fascinating to see what they are designing and working on– we never cease to be amazed at what she’ll come up with next.

We were so delighted when Sara asked us to help her with her new apartment three years ago. It’s one of our favorite spaces we’ve designed to date. Sara’s vision about what she wanted was clear: a respite from the hustle and bustle of the city. A calm oasis where she could relax from the hectic cares of running a thriving business.

When she expanded headquarters a year ago, we were thrilled to help with the challenge of turning a big, raw, industrial space into a showroom and offices where she and her team now work. Feeling more like design partners in crime at this point, we love this collaboration and the outcome of it. It combined some of our favorite elements–antique Asian doors, Moroccan lanterns, and a bold graphic print we designed for the walls–to create a space that spoke to the brand and it’s trend-setting bags.

We are so thrilled to share that Matchbook magazine has featured both the Deux Lux office and Sara’s exquisite home in their May issue. Please check out her story here and read more about this cool girl and her gorgeous bags! We are just so thankful for both Sara and her mother, Fati, and could not be more excited for their continued success!


Just came across these fantastic PJs from Andy Spade’s new brand Sleepy Jones and had to share. When it comes to product and branding, Mr. Spade and his long-time collaborators Anthony Sperduti and Chad Buri can do no wrong. We know we’d love to sleep in these guys as the weather warms up. Sold!


Marina Pajama Top and Shorts
Categories:
Design,
Fashion,
Shopping
Posted by Scout Designs NYC on Wednesday, April 24, 2013
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